“You can tell when somebody is faking it,” says Cody Cannon, lead singer and guitarist of Whiskey Myers, “and you can tell when it’s real.” This kick-ass band has been steadily building a devoted following with its gritty authenticity, and with their self-titled fifth album, they’re poised to explode.

Each one of the releases from Whiskey Myers has been bigger and bigger — following their break-out third album, 2014’s Early Morning Shakes, their most recent record, Mud, climbed to No. 4 on Billboard’s country charts in 2016. And that was before the group was featured in Kevin Costner’s TV series Yellowstone in 2018 (not just on the soundtrack, but on screen, performing in a bar), which propelled the band’s entire catalogue into the Top 10 of the iTunes country chart.

But playing to larger and wilder crowds — including audiences of more than 100,000 at the Download Festivals in London and Paris — didn’t cause Whiskey Myers to change their approach this time around. “We just bring our songs to the table and make it sound like us,” says Cannon. “We never think about it. We just try to go in and write a good song, whether it’s country or rock and roll or blues.”

“There’s never a plan or the sense that we need to make a song sound a certain way,” adds guitarist John Jeffers. “A country song could end up a rocker or the other way around — it’s extremely organic, and that’s always been us as a band.”

The big change for Whiskey Myers was the decision by the group (which also includes Cody Tate on guitar, Jeff Hogg on drums, bassist Jamey Gleaves and Tony Kent playing keyboards and percussion) to produce the album themselves. GRAMMY-winner Dave Cobb (Chris Stapleton, Jason Isbell, Brandi Carlile, Sturgill Simpson) helmed the band’s last two albums, but this time around, they felt ready to take the wheel.

“We loved a lot of things about our producers,” says Jeffers, “but it was time to be set free and do it ourselves — to take what we learned from them and put it all together, figure it out. I think it just made it more authentically us.”

“We didn’t know what to expect being on both sides of the glass, but we loved it,” says Cannon. “Everybody got along, and we really incorporated everybody’s ideas.”

Jeffers emphasizes how that sense of collaboration and experimentation really defined their whirlwind eighteen days of recording at the Sonic Ranch studio, outside of El Paso. “There’s never a right or wrong answer when it comes to ideas,” he says. “We would run every single idea from everyone — some work and some don’t, but we give them all a shot. And then there’s that magical moment when the whole band hears it, your eyes get a twinkle — ‘That’s it, that’s us!’ It’s usually a no-brainer.”

It should come as no surprise that at this point, the members of Whiskey Myers can communicate and create so cohesively. The band’s roots stretch back decades into the red dirt of East Texas, where Cannon, Jeffers and Tate first began playing together. They earned a rabid local following on the strength of their 2008 debut album, Road Of Life, and then notched their first No. 1 on the Texas Music Charts with the 2011 follow-up Firewater.

With Early Morning Shakes, though, the rest of the world started to catch up to what Texas already knew. Esquire called them “the real damn deal,” while USA Today wrote that their music had “shades of Led Zeppelin and David Allen Coe.” They took their blistering live show across the U.S. and U.K. non-stop, sharing stages with the likes of Lynyrd Skynyrd, Hank Williams Jr. and Jamey Johnson and racking up more than 300 million streams of their songs.

The band draws as much inspiration from Nirvana as from Waylon Jennings, and Whiskey Myers bursts out of the gate with the raging “Die Rockin’,” followed by such bruisers as “Rolling Stone” and “Gasoline.” Over the course of fourteen tracks, though, songs expand, moods change and songs like “Bury My Bones” and “California to Carolina” explore different stories and emotions.

“You want an album to be like a rollercoaster,” says Jeffers. “Does it really take you for a ride, with ups and downs and some loops and sometimes you’re upside down?”

“Those first songs on the album were the first batch we recorded, and they were really rock and roll,” says Cannon. “That got the juices flowing. But an album should be like a whole work of art that moves, comes out strong, ends strong, flows in the middle — like a good show does.”

Whiskey Myers hasn’t dialed down their Southern Rock rowdiness, but these songs also reveal new maturity and changes in the lives of the band — both Jeffers and Cannon got married since the release of their last record. “There’s always pressure there,” says Jeffers about the challenges of maintaining a relationship and a relentless touring schedule, “‘Bury My Bones’ is about being home. I was on the road and just wanted to go home. It is on your mind, sometimes harder than others, and it shows in the songs. And then sometimes you’re just pissed off and you write a song called ‘Bitch!’”

“We’re growing up,” says Cannon, “and this is exactly the place we’re at, and it comes out in our songs, in our business, everything, We’re not as wild as we were — we’re not totally calm, but you see how your life changes. You always write about little sections of your life — you can write a happy song when you’re sad, but you tend to go to where you are — and I just think this album is happier, more upbeat, doesn’t have too many dreary songs on it.”

For this band of renegade brothers, the goal isn’t to fit into a format or try a new direction for its own sake, it’s to be true to the music they love — and with Whiskey Myers they continue pushing in all directions and sharpening their attack, whether country, rock, blues, whatever — even adding the legendary McCrary Sisters’ gospel influence to the project on background vocals. “Everybody wants you to pick a genre, but we did this our whole career,” says Cody Cannon. “We like it all, so we’re gonna do it all. We’re better than we were at 20 years old — you try to hone your skills and get better, write better, play better. This is just how it came naturally, and it works better that way.”